Long before Cindy founded VIVA, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our VIVA Products.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the self care business herself with VIVA! After nearly three decades as a massage artist, Cindy wanted to create the exact device she would want in her own bedside draw. As a silver-haired supermodel, she wanted to design a line of toys that was not about hiding, but was about revealing a woman’s natural empowerment at every age. We are proud to say: she succeeded. The overall effect is a calmer, natural feeling that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and use Viva massage devices for menopause.